The Heavy Rotation Story
What originally started as selling vintage iron-ons to New York’s lower east
side has turned into a leading t-shirt brand - Heavy Rotation. Heavy Rotation
is a fresh brand rooted in a long history of t-shirt art. Taking the lead from
his father’s 40 plus years in the t-shirt industry, Brian Holoubek started
digging though his father’s massive iron-on archives. This inspired him and
lead to the creation of the first few Heavy Rotation catalogs.
Today Heavy Rotation maintains the original concept from the 60’s - merging
unique artwork with great clothing. Each season the line evolves, staying ahead
of mainstream trends. Most importantly we pay close attention to detail. We consider T-shirts to be works
of art. We are constantly testing out new printing processes and designing
unique garments to push Heavy Rotation to new levels.
To find out more about Heavy Rotation, the people that put it together, and fashion at large check out our blog @ http://blog.heavytees.com
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