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The Heavy Rotation Story

What originally started as selling vintage iron-ons to New York’s lower east side has turned into a leading t-shirt brand - Heavy Rotation. Heavy Rotation is a fresh brand rooted in a long history of t-shirt art. Taking the lead from his father’s 40 plus years in the t-shirt industry, Brian Holoubek started digging though his father’s massive iron-on archives. This inspired him and lead to the creation of the first few Heavy Rotation catalogs.

Today Heavy Rotation maintains the original concept from the 60’s - merging unique artwork with great clothing. Each season the line evolves, staying ahead of mainstream trends. Most importantly we pay close attention to detail. We consider T-shirts to be works of art. We are constantly testing out new printing processes and designing unique garments to push Heavy Rotation to new levels.

To find out more about Heavy Rotation, the people that put it together, and fashion at large check out our blog @ http://blog.heavytees.com